When you run the GO Endpoint Manager installation command, a folder called IsolatedStorage is created in the path C:/ProgramData/. This folder contains the IP information and the senhasegura server token.
Because of this, during the reinstallation process, it is not necessary to provide the token or the senhasegura server IP again.
To ensure a correct reinstallation, the REINSTALLMODE=AS parameter must be used. Thus, the full reinstall command is given as follows:
msiexec /i "<senhasegura.go.v.3.32.0.7.msi>" /passive ADDLOCAL=Pedm,Vault,Automation /l log.txt REINSTALLMODE=AS
The complete documentation can be found at: How to install the GO Windows client via CMD.